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Newsletter Tips

January 30, 2013

A newsletter is an effective way to keep in touch with both current members and alumni of your chapter. Below are some tips for how to write a newsletter and what to write about.

  • Keep it short
  • Remember your audience
  • Proofread/spell check
  • Use a newsletter program or online service- Publisher, InDesign, Mail Chimp, TinyLetter, or Benchmark.
  • Avoid inside jokes/slang terms

Each chapter should consider sending a weekly chapter newsletter to their current collegiate chapter members. Below are some ideas of what to include.

  • Agenda for meetings
  • Meeting minutes from last week
  • Weekly reminders, events, deadlines, etc.

The chapter should try to send regular (monthly if possible) newsletters to the chapter’s alumni and local alumni using the chapter’s database as a mailing list. The newsletters can be mailed to members or emailed depending on the needs/wants of each particular chapter’s membership. Below are items to include in every alumni newsletter (some of these are great to include in an email signature or in a “sidebar”):

  • Sender’s name/contact info
  • Chapter website link
  • Fraternity website link
  • Calendar of upcoming events
  • Highlights of significant chapter events and accomplishments
  • Job Board – as sought from and shared by alumni members
  • Member Profile(s)
  • Interview a successful alumni member about career
  • Share favorite fraternal memories
  • Updates including new jobs or promotions, marriage and baby announcements (listed by member’s roll number)
  • Professional Development Tip or Article – shared by alumni members
  • Thank you for any donations (if approved by donor)

Remember that alumni members are the target audience for the alumni newsletter so your content should meet their needs and interests. Too many chapter newsletters contain an abundance of news about the collegiate chapter and little to no information about alumni. At least 70% of your newsletter should contain information of direct relevance to alumni. See the VPAR Resource Guide for additional information including a complete communication plan.

One Comment leave one →
  1. February 4, 2013 1:58 pm

    Reblogged this on Ancopple and commented:
    You may or may not have taken a Publicity Methods class that helps students understand publicity methods. This blog can help accurately set up a Newsletter in a professional matter!

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